Looking to set up your Twitter account? Here’s how to choose a Twitter name, handle or account – and what to do if the name you want is taken.more »
Should I get a Twitter account? That’s the question a friend of mine asked recently. She was about to make a presentation at a conference and the organizers had asked for her Twitter handlemore »
Password management apps can make your life much easier. Tired of trying to remember all your passwords? Stuck resetting every time your saved logins get wiped out? Turn to a password management app.more »
Bite, snack and meal – this content chunking strategy comes from writer Leslie O’Flahavan, who created it in the 90s and popularized it in an Inc article. The strategy involves writing contents for the varying appetites of readers.more »
What’s free publicity and what can it do for your business? The meaning of free publicity – not to mention the value – varies from company to company. Consider these tips for determining whether you should include this marketing tactic in your overall plan.more »
Do you need a laptop for business? Take a look at your needs before you delve into the products available.more »
You can use an iPad mini in your business – it’s not just for games and Netflix. The iPad mini turns out to be a valuable business tool.
For example, here’s the iPad Mini:
How to use an iPad mini for business
Combined with a Bluetooth keyboard, case and stylus, you can use your iPad to:
- Take notes – use the Evernote app to jot down thoughts and points during meetings, when you’re standing in line or waiting for things to get started
- Create, edit and collaborate on documents using Google Drive’s spreadsheet, document and presentation tools
- Email – ’nuff said
- Make video and voice calls – use FaceTime, Skype and other tools, along with your earbuds, to make calls from anywhere
- Meet – whether you use GoToMeeting or just get creative with voice and video tools, you can run a meeting from anywhere
- Access your files – DropBox and other cloud-based tools allow you to access your documents from anywhere
- Present documents like you would on paper – just open up a PDF or other document on your iPad and swipe through it. Or bring along a presentation, report, whitepaper, video or other document.
- Get the power of your phone without a tiny screen – you probably can’t go without your smartphone, but an iPad can give you that bigger screen and ease of sharing with a client that a phone makes difficult.
- Gain portability – an iPad is easier to slip into your folio, purse or briefcase, without adding the weight of a laptop.
Do you use an iPad or other tablet in your business? Tell us how you use an iPad mini for business.
Disclaimer: Consultant Journal is part of the Amazon affiliate program.more »
Have you ever considered using a label maker for business? More commonly associated with labelling kids’ clothes and school supplies, label makers may have a place in your business.more »
Inbound marketing for small businesses – that’s the art of getting clients to come to you. When many people think of marketing, they think of pushy salespeople. But that’s more of an old school approach. Many small businesses increasingly pursue inbound marketing techniques that bring clients to them.
With inbound marketing, small businesses – and organizations of all sizes – make it easy for clients to find them and interact with them.
Inbound marketing brings clients and customers in
Instead of pushing your business at customers, inbound marketing puts you and your businesses where those clients are, so that you can start establishing and building a relationship based on trust. Inbound marketing means:
- Creating and distributing content
- Developing lifecycle-based marketing and relationship tools for every step of the customer relationship and lifecycle
- Tailoring and personalizing content to the individuals in your audience
- Approaching people in the channels where they want to interact, how they want to interact
- Integrating content and messages throughout all your tools and media
- Getting permission to keep the relationship going
Inbound marketing examples for small businesses
Some examples of inbound marketing – used by small businesses and even large ones – include:
- Event marketing
- Search engine optimization
- Social media
- Pay per click advertising
- Content marketing
Inbound marketing builds trust
With inbound marketing, you provide the information clients need, as they need it, where they need it. By holding out trustworthy, well-developed content, you establish your business as an authority and a brand of trust.
How do you market to your clients?
Related to inbound marketing
- Should you market your business with PPC?
- Is search marketing right for you?
- Marketing – turn a necessary evil into self nurture