Finding new clients – part 2

Finding new clients is something that dominates the thoughts of many new and established consulting business owners. That’s why I’m writing a weekly series on finding new clients. I’ve been in the trenches long enough to know that most people could use a little encouragement. Here’s this week’s tip:

Read your local business journal, newspaper, trade association journal and professional association newsletters.

  • When a person you know is recognized in print, send a note or email congratulating them on their success.
  • Include a business card, but don’t make a sales pitch. Just aim to keep your name in their positive thoughts and let them shine.
  • You can also send notes and emails to contacts at any companies that receive positive media or professional association attention.

Be personable and avoid sounding like you’re trying to find business. You’re aiming to build a relationship and that can be quickly undone if you sound like you’re trying to get in on their success.

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Jose Mora says:

I’ve also heard this is very effective. However, I’m not sure how to get our name in print. Do we need to pay someone to write an article / feature about our company?