Free selling skill course — that’s what the ads say. But just how good can a free selling skill course be? In most cases, if you sign up for a free selling skill course, you’re just going to be taking in a sales pitch for something else. Sure, the speakers or writers may talk about selling skills, but it’s more likely that they’re just warming you up for their own spiel.
In most cases, you’ll need to pay for a decent selling skills course. You may be able to find valuable basic selling skills articles on the web and in trade journals — many excellent consultants put together articles as a way of promoting themselves. But few would go to the trouble of creating and delivering a full course for free. Course development takes time — often a minimum of three hours of preparation for every hour spent teaching the class. If you really want a selling skills course that includes valuable information, you’ll need to pay for it.