For many businesses, December is a time to thank those who’ve supported us during the past year. Some people send out business holiday cards, whereas others take their clients out for lunch. Still others send gift baskets, chocolates, or other presents.
I just received my first gift card from a business partner. She enclosed the card in a Christmas card and noted that she’d like me to check out her favourite restaurant. By choosing a favourite restaurant, she personalized the gift card.