Is a business plan necessary as you start a business? Yes and no. You can certainly start a business without a plan. Some businesses are relatively simple and easy to get off the ground. And other businesses involve an opportunity emerging – someone offering up a freelancing or consulting gig that you can take without having to plan everything out. But, if you’re looking to establish a plan for your business and have a sense of confidence and control, a business plan may help. You’re also much more likely to win over investors and lenders, who usually won’t hand over money without reading your plan.
However, having a business plan in your hands is just one of the rewards. The journey of creating a plan can help you answer questions – maybe even some you didn’t know you had:
Is your idea or existing business feasible?
How much will it cost to fund and run?
What equipment and employees do you need to make it work?
Will an existing concept work in your geographic area or with a specific target market?
Can you get money for this business?
What financing will you need?
Will this idea win over the support of banks and lenders?
Will this business survive a crisis?
What opportunities are there?
How do you choose an opportunity?
What could you do to make this business stronger?
What previously unstated assumptions have you been making?
What are your competitors really up to and how are they making it work?
Who are your target customers? What do they really want and at what price?
How much money do you need to make to breakeven?
What should you charge?
How will you promote this business and find clients?
The length and depth of your business plan is up to you. You just need something that meets your needs – whether that’s to convince a banker, reassure your spouse or just make you feel like you have a roadmap. But the journey – the knowledge you gain – is the most valuable part of writing a business plan.
Need help with your business plan? Take a look at Write Your Business Plan Now.