Comments on: Me on CBC discussing Toyota Highlander ad series

By: Advertising and the Role it Plays on the Masses | startingoveratit

Advertising and the Role it Plays on the Masses | startingoveratit — Tue, 29 Mar 2011 20:10:45 +0000

[...] Andréa Coutu, of ConsultantJournal.com recently wrote a blog on her site and held a discussion on CBC radio Canada in regards to Toyota’s Highlander campaign. Comments from her web page seem similar to my own [...]

By: admin

admin — Sun, 21 Nov 2010 22:58:04 +0000

My view is that the kid is the dad. It’s his inner child. It’s not a real kid. What real kid says “je ne sais pas”? Or has parents who rock out to Juice Newton? Or drive an 83 Magic Wagon? Or wear turtlenecks? This is the experience of the 37yo man who is trying to reconcile buying a “family car” with his fears of geekdom. It’s the insecurity of the parent we see in the ad. It is not a child.

By: jg

jg — Sun, 21 Nov 2010 22:10:26 +0000

First of all, that kid is NOT a teenager. The ads make the parent look inept and foolish. This is not the message we need to be giving children – that parents are somehow uncool because they can’t figure out a GPS system. I have two master’s degrees and I can’t figure them out either. We need to be presenting parents in a way that demonstrates them as positive role models and the final authority when making major decisions such as which car to purchase.

By: Toyota Highlander ad series review

Toyota Highlander ad series review — Wed, 17 Nov 2010 22:27:53 +0000

[...] Tuesday on CBC Radio, I’m going to be discussing the Toyota Highlander ad series (audio link here) where the cute blond boy [...]