People listen to higher fee advice

People are more likely to follow advice from expensive consultants, according to a post forwarded to me by Tony.

It makes sense. People who charge higher fees are simply perceived as "better". When I was starting out, I thought it made sense to charge the bargain rate of $35 an hour for my consulting. I soon realized that this made me look junior. In fact, the higher I’ve raised my fees, the more clients I’ve landed. (Granted, I do have to follow up on the promise of those higher fees, in order to keep people coming back. It wouldn’t be very efficient to build one-time relationships.)

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