Promoting your consulting business

Promoting and marketing your consulting business makes up an ongoing process. No matter whether you’re just starting out or working at capacity, you should always strive to keep marketing your consulting business.

Today, I read this quote from John D. Rockefeller:

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

Build a promotions system for your business. Send out a newsletter, write a blog, issue press releases, put media clippings in your info kits, and include testimonials on your website. If you don’t toot your own horn, who will?

"Promoting your consulting business" from Become a Consultant at ConsultantJournal.com