PT Barnum was a master marketer, skilled at generating leads, finding new clients and making money. As a consultant, you’d be wise to heed these words of wisdom:
Without promotion something terrible happens… Nothing!
What are you doing to promote your consulting business? How do you generate leads and find new clients?
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[...] course, blowing 24x your earnings on marketing may not have helped much. Although I agree with PT Barnum’s take on marketing, you still need to do your due diligence and weigh up your options. And find clients with the money [...]