Use a blog to build your consulting business. Sound crazy? It isn’t!
It’s difficult, if not impossible, to accurately determine how many blogs are out there. Suffice it to say there at least a hundred million of them! So am I crazy to suggest that you add to the blog frenzy? Well, perhaps.
But what I do know is that there are five key ways that blogs can build your consulting business, and I’ve experienced these benefits first hand.
1. Build your expert status
When you take the time to blog about your consulting business, you’re showing clients and potential clients that you’re an expert. You’re demonstrating that you know what you’re doing and why you’re doing it.
When you blog about your consulting business, you’re showing your readers that you’re so passionate about your field that you’re brimming with ideas and commentary. Your blog is your platform to impress and share your passion about your business.
2. Increase your search engine results
New, fresh content on your blog or website is what the search engines are after. When you update and add to your blog or website, you’re giving the search engines more new data to index.
When you write about topics and keywords that are relevant to your niche, you increase the likelihood of your potential clients being directed to you by the search engines.
3. Foster a sense of community
Frequent and regularly updated blogs will eventually have a following of readers. When you encourage readers to comment on your blog posts and share their thoughts and opinions, a blogging community takes shape. Readers will feel connected to you and your business in a personal way, which is good for business.
4. Encourage you to stay on top of trends
Writing a blog about your consulting business can serve as a good motivator for you to stay on top of trends. When you’re busy running your business, it can be easy to keep on doing what you have been doing instead of staying on the cutting edge.
Using a blog as an excuse to keep up with trends can be a great motivator.
5. Keep readers, clients and potential clients coming back for more
New, regularly updated content will keep visitors coming back to see what’s new! Static pages just don’t boast that benefit.
Get blogging and use your blog to build your consulting business!
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