Using a website to generate leads

Using a website to generage leads. Following my post on finding new clients via a website, a few people wrote in to ask how they could generate leads with a website.

Vinod from India wants to know if it’s possible to find clients from overseas.

And Justin also wanted to know my secret to using my website to convert leads to sales.

More tips for generating leads from websites

  • Optimize your website so that it ranks well in searches
  • Create a strong call to action — offer something to prompt people to contact you
  • Build a professional-looking site so that people will trust you
  • Post to a blog, so that clients have a chance to build a relationship with you
  • Register your website with directories (that’s one way Hewlett-Packard found me)
  • Make it easy for clients to contact you.

Those are just a few thoughts for generating leads from websites. You can absolutely gain overseas clients. Over the years, I’ve had contracts and discussions from clients through North American and Europe.

"Using a website to generate leads" from Become a Consultant at ConsultantJournal.com

Judy Caroll says:

Definitely it’s no longer enough for companies to treat their websites as a digital brochure where they can only advertise and sell their products/services. Online customers today want a more engaging website. They look for one where they can interact, socialize and increase their awareness.

Andrea says:

Thanks for your thoughts. Those are good ways to leverage the web for clients. I’ll add FTP to the list.

John Liu says:

Many consulting firms use their website not only as an important marketing channel, but also as a functional business resource. For example, some firms establish a secure area in their website where existing clients can review work products and prospective clients can review proposals and supporting materials. While these visitors are on the website, they are also kept informed about the firm’s latest news, publications and offerings which can lead to new business opportunities.

Blogs are commonly found on professional services websites and are particularly effective at engaging clients and prospects because they allow for comments and discussion. An increasing number of professional services websites also enable subscriptions to RSS (Really Simple Syndication) news and information feeds, as well as podcasts, that keep clients automatically updated on specific topics of interest.

My company, Agile Partners (www.agilepartners.com), helps consulting firms build and enhance their websites.