Comments on: Using a website to generate leads http://consultantjournal.com/blog/using-a-website-to-generate-leads Learn how to become a consultant, with articles on how to become a consultant, becoming a consultant, setting consulting fees, and more. Mon, 30 Jan 2012 04:06:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: John Liu http://consultantjournal.com/blog/using-a-website-to-generate-leads/comment-page-1#comment-341 John Liu Wed, 30 Nov -0001 00:00:00 +0000 #comment-341 Many consulting firms use their website not only as an important marketing channel, but also as a functional business resource. For example, some firms establish a secure area in their website where existing clients can review work products and prospective clients can review proposals and supporting materials. While these visitors are on the website, they are also kept informed about the firm’s latest news, publications and offerings which can lead to new business opportunities. Blogs are commonly found on professional services websites and are particularly effective at engaging clients and prospects because they allow for comments and discussion. An increasing number of professional services websites also enable subscriptions to RSS (Really Simple Syndication) news and information feeds, as well as podcasts, that keep clients automatically updated on specific topics of interest. My company, Agile Partners (www.agilepartners.com), helps consulting firms build and enhance their websites. Many consulting firms use their website not only as an important marketing channel, but also as a functional business resource. For example, some firms establish a secure area in their website where existing clients can review work products and prospective clients can review proposals and supporting materials. While these visitors are on the website, they are also kept informed about the firm’s latest news, publications and offerings which can lead to new business opportunities.

Blogs are commonly found on professional services websites and are particularly effective at engaging clients and prospects because they allow for comments and discussion. An increasing number of professional services websites also enable subscriptions to RSS (Really Simple Syndication) news and information feeds, as well as podcasts, that keep clients automatically updated on specific topics of interest.

My company, Agile Partners (www.agilepartners.com), helps consulting firms build and enhance their websites.

]]> By: Andrea http://consultantjournal.com/blog/using-a-website-to-generate-leads/comment-page-1#comment-342 Andrea Wed, 30 Nov -0001 00:00:00 +0000 #comment-342 Thanks for your thoughts. Those are good ways to leverage the web for clients. I'll add FTP to the list. Thanks for your thoughts. Those are good ways to leverage the web for clients. I’ll add FTP to the list.

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