It’s Friday. Regular readers know that I reserve Fridays for the Friday 5 — a weekly top five list. Last week, I said I was making an exception when I linked to a list of the top 10 ways to clear clutter. Well, this week, I’m making an exception again. I found Ron Garrett’s top 10 geek business myths and just had to share them.
As a marketer, I love myth # 7, which refers to the value of a Phd. Ron writes:
In academia, what your peers think matters. In business, it’s what your customers think that matters, and your customers are (almost certainly) not your peers.
Always keep your focus on what your customers want. Customers are the heart of any business — even when they’re paying you to tell them what to do.