Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a […]
What social media platform should I be on? Read More »
I’m a people person. I like people. And I like talking. I don’t like being fake, though, so I tend to be straight up with people. As a result, I find that I connect with a lot of people. Because I run a business, this means that some of my clients and vendors have become
Are you friends with your clients and vendors? Read More »
So you’re looking to set up a personalized email address, website or blog. I’m a Bluehost affiliate partner and I want to be clear that I receive a commission if you sign up with them. You are certainly welcome to set up a website, blog or personalized email anywhere. I spent a fair bit of
How to Set Up a Website or Blog with Bluehost Read More »
Looking for a way to boost your bottom line? Taking steps to reduce client churn – account turnover – can help. Maintaining a strong relationship with existing clients and past clients offers an opportunity to improve efficiency and revenues. Client churn or loss of customers can be a critical situation for any business. When you
5 ways to reduce client churn and turnover Read More »
Recently, several readers have contacted me to say that they aren’t sure how to convince clients of their value. They note they’re new to the field and that they don’t know where to go from there. So how do you figure out a consulting fee when you’re an upstart consultant or firm?
Establishing your worth Read More »
Looking to set up your Twitter account? Here’s how to choose a Twitter name, handle or account – and what to do if the name you want is taken.
How to choose Twitter name Read More »
How to sign up for Twitter – find out the steps to creating an account, so that you can move forward with this free social media service
How to sign up for Twitter Read More »
Should I get a Twitter account? That’s the question a friend of mine asked recently. She was about to make a presentation at a conference and the organizers had asked for her Twitter handle
Should I get a Twitter account? Read More »
Bite, snack and meal – this content chunking strategy comes from writer Leslie O’Flahavan, who created it in the 90s and popularized it in an Inc article. The strategy involves writing contents for the varying appetites of readers.
Bite, snack and meal – original reference Read More »
What’s free publicity and what can it do for your business? The meaning of free publicity – not to mention the value – varies from company to company. Consider these tips for determining whether you should include this marketing tactic in your overall plan.
What is free publicity? Read More »
