Marketing & lead generation

What social media platform should I be on?

    Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a …

What social media platform should I be on? Read More »

How to Set Up a Website or Blog with Bluehost

So you’re looking to set up a personalized email address, website or blog. I’m a Bluehost affiliate partner and I want to be clear that I receive a commission if you sign up with them. You are certainly welcome to set up a website, blog or personalized email anywhere. I spent a fair bit of …

How to Set Up a Website or Blog with Bluehost Read More »

5 ways to reduce client churn and turnover

Looking for a way to boost your bottom line? Taking steps to reduce client churn – account turnover – can help. Maintaining a strong relationship with existing clients and past clients offers an opportunity to improve efficiency and revenues. Client churn or loss of customers can be a critical situation for any business. When you …

5 ways to reduce client churn and turnover Read More »

What is free publicity?

What’s free publicity and what can it do for your business? The meaning of free publicity – not to mention the value – varies from company to company. Consider these tips for determining whether you should include this marketing tactic in your overall plan.