Marketing & lead generation

Inbound marketing for small businesses

Inbound marketing for small businesses – that’s the art of getting clients to come to you. When many people think of marketing, they think of pushy salespeople. But that’s more of an old school approach. Many small businesses increasingly pursue inbound marketing techniques that bring clients to them. With inbound marketing, small businesses – and organizations […]

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Red Hot Chili Peppers mixed up with bag piper band

What happens if you confuse Red Hot Chili Peppers with a bag pipe band called The Red Hot Chilli Pipers? You may know the famous alternative band, Red Hot Chili Peppers. A client emailed me recently to say she’d been looking at their videos on Youtube. She was looking at one clip that featured bag pipes and thinking Flea and the boys looked a little less gaunt than usual.

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How to use LinkedIn to build expert status

How to use LinkedIn to build expert status – Are you wondering whether LinkedIn can help you build your expert status? Curious whether LinkedIn is anything more than just a fly-by-night social media portal?

LinkedIn is a unique social media site that can be a powerful tool when used appropriately. And one of the most effective ways to use LinkedIn is as a tool to help you build expert status.

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7 terrible secrets revealed by your email address (and how to fix them)

When it comes to your personal and business brand, your email address may be undoing all your hard work. Over the years, I’ve seen a lot of email addresses – and I’ve had a chance to make observations through the eyes of hiring manager, consultant, client, volunteer and colleague. And I have spotted 7 terrible secrets revealed by email addresses.

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