Inbound marketing for small businesses – that’s the art of getting clients to come to you. When many people think of marketing, they think of pushy salespeople. But that’s more of an old school approach. Many small businesses increasingly pursue inbound marketing techniques that bring clients to them. With inbound marketing, small businesses – and organizations …
Marketing & lead generation
Your professional email address may be one of the first ways you make an impression upon prospective clients, employers and contacts. And it’s one thing to come up with a professional-sounding email address if your name stands out. But if you have a name like Robert Smith, Jane Jones, Meiling Li, Jose Martinez or Mo …
Choosing a name for your consulting business means making lots of decisions. Our 25 ideas for choosing a great name can make the process a little easier.
What happens if you confuse Red Hot Chili Peppers with a bag pipe band called The Red Hot Chilli Pipers? You may know the famous alternative band, Red Hot Chili Peppers. A client emailed me recently to say she’d been looking at their videos on Youtube. She was looking at one clip that featured bag pipes and thinking Flea and the boys looked a little less gaunt than usual.
How to use LinkedIn to build expert status – Are you wondering whether LinkedIn can help you build your expert status? Curious whether LinkedIn is anything more than just a fly-by-night social media portal?
LinkedIn is a unique social media site that can be a powerful tool when used appropriately. And one of the most effective ways to use LinkedIn is as a tool to help you build expert status.
Even when the economy is in the dumpster, opportunities abound for consultants paying attention.
Many small business owners hate marketing and react as though they’re doing evil in their work. But, done right, marketing can be an act of self care.
When it comes to your personal and business brand, your email address may be undoing all your hard work. Over the years, I’ve seen a lot of email addresses – and I’ve had a chance to make observations through the eyes of hiring manager, consultant, client, volunteer and colleague. And I have spotted 7 terrible secrets revealed by email addresses.
Consultant Journal is featured in Entrepreneur as part of a story on launching a consulting firm. Being featured in Entrepreneur feels like I’ve come full circle in my business.
The Dreyfus model of skill acquisition is a helpful concept to understand when interested in building your expert status. The Dreyfus model was developed at the University of California during the 1980s, and this model of skill acquisition is still relevant today.