Inbound marketing for small businesses – that’s the art of getting clients to come to you. When many people think of marketing, they think of pushy salespeople. But that’s more of an old school approach. Many small businesses increasingly pursue inbound marketing techniques that bring clients to them.
With inbound marketing, small businesses – and organizations of all sizes – make it easy for clients to find them and interact with them.
Inbound marketing brings clients and customers in
Instead of pushing your business at customers, inbound marketing puts you and your businesses where those clients are, so that you can start establishing and building a relationship based on trust. Inbound marketing means:
- Creating and distributing content
- Developing lifecycle-based marketing and relationship tools for every step of the customer relationship and lifecycle
- Tailoring and personalizing content to the individuals in your audience
- Approaching people in the channels where they want to interact, how they want to interact
- Integrating content and messages throughout all your tools and media
- Getting permission to keep the relationship going
Inbound marketing examples for small businesses
Some examples of inbound marketing – used by small businesses and even large ones – include:
- Event marketing
- Search engine optimization
- Social media
- Pay per click advertising
- Content marketing
Inbound marketing builds trust
With inbound marketing, you provide the information clients need, as they need it, where they need it. By holding out trustworthy, well-developed content, you establish your business as an authority and a brand of trust.
How do you market to your clients?