Marketing & lead generation

Finding new clients takes up part of every independent consultant’s workload. But sometimes it’s not you who’s finding the clients. Sometimes, the clients find you. A week or two ago, I was at a computer store with my good friend, who’s a art direction consultant and graphic designer. She was there to pick up some […]

Finding new clients — it doesn’t have to be a headache. I’ve been writing a weekly series on finding new clients. One of the most common reasons consultants need to find new clients is that they’ve painted themselves into a corner. Although niche marketing can be a brilliant business strategy, there’s a risk that a

Finding new clients – as part of my weekly series on finding new clients, I’m discussing ways to drum up business. A great way to find new clients is to put together a webpage. I’ve had a website for about 10 years and it’s been a great marketing tool for me. In a world where clients

Finding new clients is something that dominates the thoughts of many new and established consulting business owners. That’s why I’m writing a weekly series on finding new clients. I’ve been in the trenches long enough to know that most people could use a little encouragement. Here’s this week’s tip: Read your local business journal, newspaper,

Finding new clients can seem a bit daunting. Whether you’re starting your first consulting business or already an established player, there’s a need to drum up new business. I’ve previously discussed likely clients for consultants and consultant jobs, as well as cold calling. However, there are many other ways to find new clients. I’ll be covering