Finding new clients – part 4

Finding new clients — it doesn’t have to be a headache. I’ve been writing a weekly series on finding new clients. One of the most common reasons consultants need to find new clients is that they’ve painted themselves into a corner. Although niche marketing can be a brilliant business strategy, there’s a risk that a narrow focus will limit the potential for your business. If you’re in that position, consider expanding your horizons. Move into an adjacent target market or service offering. For example, if you’re a banking industry marketing consultant, consider going after other financial services firms. If you’re an eldercare consultant focused on helping children find nursing homes, consider making your services available to older adults who need to plan for their later years. Whatever your business, look at ways to expand your services and your market, if you need to find new clients.

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