Marketing & lead generation

If you’ve run your business so far without needing a website, you may not see the point. After all, you haven’t had trouble finding new clients, nurturing old ones or growing your business. So why bother with a website? If nothing else, your website is one more place for clients to find you. If they’ve […]

Adam Henningsen sent me an email about his new project, BlogBait. Adam, a mechanical engineering student, decided to start his own business as a way of working toward independent wealth. He thought the Internet could use a directory of blogs offering opportunities to receive links back to their own sites. (He’s added me to the

Small business advertising idea #1 – looking at advertising your small business? Here’s a great small business advertising idea. Try printing up bookmarks that advertise your company, services, products and contact information. Go to your local library and leave the bookmarks in books related to what you do. Small business advertising idea in the real

Stop advertising and go with referrals — that’s the suggestion from Robert Ellis of Smart Strategies (link expired). He and his company have sworn off advertising. They now only accept business from referred clients: Some time ago we decided to quit accepting new clients unless they had been referred. We took down the signs on

This week’s Friday 5 comes from Employment Digest’s list of the top 5 business card blunders. Author John Williams notes that companies often err by choosing cheap paper stock: Affordable paper stock might save you money, but it often leaves you with a card that feels cheap.In a similar vein, small business owners often err

Have you got a website up and running? I’ve previously mentioned that a website is a great way to find new clients. What’s stopping you from putting one up? You may think people will hire you based on your skills, experience, personality and references. But a lot of people prefer to do some background research

Lead generating remains key to the success of your business. But, take a minute to step back from all the hype about generating leads through the web. There’s nothing wrong with generated leads the old-fashioned way. Here’s how: Lead generating the old-fashioned way Contact existing clients to see if they want to buy more or

Promoting and marketing your consulting business makes up an ongoing process. No matter whether you’re just starting out or working at capacity, you should always strive to keep marketing your consulting business. Today, I read this quote from John D. Rockefeller: Next to doing the right thing, the most important thing is to let people

Very cheap web hosting can help you get your own website started. By seeking out very cheap web hosting options, you can keep costs low before investing in even a more moderately priced solution. And, unlike the default "business card" websites that many domain providers and home Internet service providers offer, your standalone website will

Home business lead generation is a hot topic. There’s more to lead generation for a home business than just finding new clients. Lead generation is a system that matches buyers to sellers. To get a lead generation system going, you need to identify your target market, develop messages that provide compelling propositions for that market,