Marketing & lead generation

7 reasons to own a niche

1. Expertise

When you own a niche you are perceived as an expert in that niche. (And you will become an expert in that niche over time, if you aren’t already.) Customers feel more confident when they perceive you as an expert, and it’s easier to stand out in one area.

2. Clear elevator pitch

We’ve all met individuals at networking functions who stammer, “I’m a creative writer, but also do social media. And I love helping businesses with their financial books. And I sell audio files on the internet.” When we hear someone with such a diverse range of interests and skills, it can be difficult to know what type of work to hire this consultant for, so we don’t end up hiring them at all.

6 business reasons to use Twitter

Now, maybe you’re wondering why you should even bother with Twitter. With 140 characters as the limit for a message, what could you possibly gain from this? Well, there are tons of business reasons to bother with Twitter, even if you don’t want to get in the habit of “tweeting” (sending out messages) on your own.

12 tips for managing your online reputation

Managing your online reputation is increasingly important. You may have have heard that dates, neighbours, clients and prospective employers may be looking you up online. But what exactly can you do about it? Maybe you’ve heard that once something is online, it’s there forever. Well, while it’s difficult to remove stuff from the Internet, you can take steps to manage your online reputation.

Toyota Highlander ad series review

Toyota Highlander ad series — I’m posting the extended versions of several ads here. On Tuesday on CBC Radio, I’m going to be discussing the Toyota Highlander ad series where the cute blond boy proclaims: “Just because you’re a parent, doesn’t mean you have to be lame.”
In advance, here are some clips of the Toyota Highlander ad series.