Whether you are a just getting started as a consultant or whether you’re a seasoned veteran, chances are you will need a consulting website. Gone are the days where a business card will suffice when it comes to marketing your consulting business. You’re going to need a website.
1. Expertise
When you own a niche you are perceived as an expert in that niche. (And you will become an expert in that niche over time, if you aren’t already.) Customers feel more confident when they perceive you as an expert, and it’s easier to stand out in one area.
2. Clear elevator pitch
We’ve all met individuals at networking functions who stammer, “I’m a creative writer, but also do social media. And I love helping businesses with their financial books. And I sell audio files on the internet.” When we hear someone with such a diverse range of interests and skills, it can be difficult to know what type of work to hire this consultant for, so we don’t end up hiring them at all.
Now, maybe you’re wondering why you should even bother with Twitter. With 140 characters as the limit for a message, what could you possibly gain from this? Well, there are tons of business reasons to bother with Twitter, even if you don’t want to get in the habit of “tweeting” (sending out messages) on your own.
Managing your online reputation is increasingly important. You may have have heard that dates, neighbours, clients and prospective employers may be looking you up online. But what exactly can you do about it? Maybe you’ve heard that once something is online, it’s there forever. Well, while it’s difficult to remove stuff from the Internet, you can take steps to manage your online reputation.
Who you calling an expert? Becoming a small business or independent consultant may seem out of reach to some of you because you just don’t think you’re enough of an expert to be a consultant. Let me tell you right now that becoming an expert is not as complicated as it sounds. When you’re a …
3D bar charts and graphs may mess with the information you’re trying to convey. Find out what graphical data representation expert Naomi Robbins says about the risks.
Making a great first impression can make a big difference to your career. This guest post by Tim Grayling gives you 10 tips for making sure that first impression counts in your favour.
Here’s the audio for my interview on CBC yesterday. As mentioned earlier this week, I was on the air discussing the Toyota Highlander ad series.
Toyota Highlander ad series — I’m posting the extended versions of several ads here. On Tuesday on CBC Radio, I’m going to be discussing the Toyota Highlander ad series where the cute blond boy proclaims: “Just because you’re a parent, doesn’t mean you have to be lame.”
In advance, here are some clips of the Toyota Highlander ad series.
I just got an email about the world’s first Virtual Summit on the future of storytelling – The Reinvention Summit.
