Have the confidence to see yourself as an expert. When thinking about whether to become an independent consultant, you may wonder whether you can really bill yourself as an expert. Don’t get bogged down in the concept of being the absolutely best. Understand that there will always be someone who knows more than you about […]
Have the confidence to see yourself as an expert Read More »
Whether you’re dreaming of consulting or already running a business of your own, you probably know that gaining expert status can help you with building client relationships. That’s why we offer Six Tips for Jumpstarting Your Expert Status when you sign up for our newsletter. The next issue of the newsletter is due out in
Free tips on jumpstarting your expert status Read More »
Marketing for counsellors may seem like an uncomfortable area for many people used to being in a helping profession. But counsellors can succeed with marketing based on their values, just like any other consultant or small business owner can. Counsellors’ marketing needs Counsellors and consultants are alike in that they need to determine their unique
Marketing for counsellors – counsellors need marketing too Read More »
Even though the holidays are still some time away, it’s never too early to start planning. Holiday cards or Christmas cards can form an important part of your marketing plans. That’s because holiday cards offer you the chance to build on your relationships with customers, prospects, vendors and other contacts. To avoid disappointment, though, you
Start thinking about holiday cards Read More »
How to turn one-off jobs into lasting client relationships is easier than you think. Turning one-off jobs into lasting relationships is, well, all about relationships.
You’ve probably heard that it’s easier to turn an existing customer into a repeat customer than it is to convert someone who has never bought from you before. Although true, many consultants focus their marketing and networking efforts on new contacts and they forget about their best source of new work–their previous clients.
How to turn one-off jobs into lasting client relationships Read More »
Bruno Coelho sent in a post called Be like Coca-Cola. The article shows you how you can benefit from Coca-Cola’s history — how to go from being great to being seen as great and changing the world. Here’s a brief intro to the article from Bruno: “You can’t climb the ladder of success with the dress of
How to be like Coca-Cola Read More »
Hate cold calls? There’s a reason so many people dislike cold calls.
Why you hate cold calls Read More »
Life would be a lot easier if clients lined up to buy from you. So why not build a pipeline of potential clients and turn them into raving fans?
How to find prospective clients Read More »
Getting testimonials from clients can help build your expert status. Once you figure out how to get testimonials, you can ramp up your credibility. That’s because, when your prospective clients see the words of others who are happy with your services, they’re more likely to believe in what you have to offer.
How to get testimonials – six tips Read More »
What’s your biggest marketing challenge, as a small business owner? What marketing obstacles frustrate you? Share your thoughts here. Let’s come together as a community to talk through our challenges…and work on them together.
What’s your biggest marketing challenge? Read More »
