Marketing & lead generation

Have the confidence to see yourself as an expert

Have the confidence to see yourself as an expert. When thinking about whether to become an independent consultant, you may wonder whether you can really bill yourself as an expert. Don’t get bogged down in the concept of being the absolutely best. Understand that there will always be someone who knows more than you about …

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Free tips on jumpstarting your expert status

Whether you’re dreaming of consulting or already running a business of your own, you probably know that gaining expert status can help you with building client relationships. That’s why we offer Six Tips for Jumpstarting Your Expert Status when you sign up for our newsletter. The next issue of the newsletter is due out in …

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Marketing for counsellors – counsellors need marketing too

Marketing for counsellors may seem like an uncomfortable area for many people used to being in a helping profession. But counsellors can succeed with marketing based on their values, just like any other consultant or small business owner can. Counsellors’ marketing needs Counsellors and consultants are alike in that they need to determine their unique …

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Start thinking about holiday cards

Even though the holidays are still some time away, it’s never too early to start planning. Holiday cards or Christmas cards can form an important part of your marketing plans. That’s because holiday cards offer you the chance to build on your relationships with customers, prospects, vendors and other contacts. To avoid disappointment, though, you …

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How to turn one-off jobs into lasting client relationships

How to turn one-off jobs into lasting client relationships is easier than you think. Turning one-off jobs into lasting relationships is, well, all about relationships.

You’ve probably heard that it’s easier to turn an existing customer into a repeat customer than it is to convert someone who has never bought from you before. Although true, many consultants focus their marketing and networking efforts on new contacts and they forget about their best source of new work–their previous clients.