Believe it or not, your best source of new work is something you already have. And if you mine this existing resource, you’ll be on the road to success. In fact, most successful consultants turn to this marketing goldmine to keep their busy practices growing.
Your best source of new work Read More »
Use a blog to build your consulting business. Sound crazy? It isn’t! It’s difficult, if not impossible, to accurately determine how many blogs are out there. Suffice it to say there at least a hundred million of them! So am I crazy to suggest that you add to the blog frenzy? Well, perhaps. But what I do
Use a blog to build your consulting business Read More »
Have you considered writing guest posts for other blogs in your niche? Here are 8 reasons to write guest posts for blogs that don’t belong to you: 1. Build your expert statusWriting a guest post at another blog is a tangible way to increase your expert status. By writing a guest post about your niche, you’re
8 reasons to write guest posts for blogs Read More »
Writing articles can help your business by jump-starting your expert status, offering free advertising and building backlinks to your website. The first step is to identify a publication related to your niche that may accept your contribution. There are many magazines, journals, trade publications, websites and blogs that would be glad to publish your article.
How writing articles can help your business Read More »
Trust — it’s the key to success in business. If people don’t trust you, they won’t believe you. If they don’t believe you, they won’t buy. If they don’t trust you after they buy, they will experience buyer’s remorse. They won’t buy from you again. They won’t promote your products and services to their trusted
Trust – the key to your success Read More »
Building your consulting business takes ongoing planning — and action. If you aren’t constantly working at finetuning and implementing your marketing plan, you may one day find yourself out of clients. 5 must-have marketing tips Know your market. You can’t build a marketing plan if you don’t know your market. Figure out who your potential customers
5 must-have marketing tips Read More »
I’m traveling this week…and celebrating the holidays with my family. Light posting ahead! However, if you’re looking for something to read, check out this post on five critical elements to include on your website. By the way, if you don’t already have a website, add it to your "to do" list for the year ahead!
Oldie but a goodie Read More »
Okay…seriously…get your holiday cards out. You’re running out of time. Even if you have no stake in the holidays, this is a prime marketing opportunity to thank your clients for their business over the past year. If you want to avoid the holidays all together, consider sending out New Year’s cards. I did this last
As the holidays approach, it’s a good idea to start thinking about how you’ll tie holiday cards into your marketing. My friend Michele shares this experience:"In November I began thinking about Christmas, a particular holiday I celebrate. It’s not tough to think of it early on considering most retailers put out their holiday wares immediately
Holiday cards can help market your business. But they involve a lot of paper and postage. Many small businesses have turned to digital options to help cut costs and waste. Still, an email may not have the same impact as a paper card. Here’s how some businesses mitigate the effects of boring email greetings: Hire
5 tips for digital holiday cards Read More »
