Marketing & lead generation

It’s not December, but I’m already thinking about business holiday cards. Whether you celebrate holidays during December or not, sending an annual greeting card can help market your business. Here’s why — business holiday cards will help: Generate goodwill. It’s a great way to greet your clients, vendors and other contacts in a non-salesy way. […]

As much as you enjoy the business of your regular clients you still need to pick up new clients in order for your business to grow and remain stable. But, acquiring new customers can sometimes prove difficult. This is why a few deliberate steps need to be taken in order to boost new clientele. Use

Via the Law Consulting Blog, here’s a great template letter for finding speaking opportunities. Speaking can help make you look credible to an audience. You can also tell potential clients that you’ve made presentations to people in Industry X or from Trade Association Y. It helps you build your brand. I’ve done a lot of

Via Code Adventures, I discovered a review of five tools to help you analyze your web audience (or target market, as the case may be). They’re worth checking out. However, I continue to be skeptical of Quantcast. It has hilariously incorrect results for Consultant Journal. Check out all the grade school kids who apparently visit

These days, just about any business needs a website. But if that website lacks tools to maximize opportunities, your income and business growth will be impeded. To be successful, your website needs to include certain elements: Contact Information. How else will you receive sales inquiries? Always include email or other contact details so people can

It is safe to say that the Internet provides a valuable resource for promoting a business. Thanks to the World Wide Web, even a small localized business can reach hundreds of thousands of potential customers. Of course, this will require taking certain steps to drive traffic to your site. Here are five ways to do

Have you ever looked yourself up in Google? More importantly, have your clients ever looked you up in Google? Would they be happy with what they find? If you’ve got a common name, like Tony Wong or Joe Smith, you may not be worried about Google results for your name. However, what if you have

Do you use LinkedIn, the social networking site for business? If you don’t, you may be missing a valuable opportunity to make connections and increase your visibility. 5 reasons I use LinkedIn: I’ve made a lot of connections — ranging from new clients to people with whom I wanted to do business. The site’s features

In running a business, I run into numerous situations where I owe a thank you to someone. More often than not, that person is a vendor  — such as a graphic designer, printer, paper supplier, accountant, coach, advertising rep or web developer. The reasons to thank them can range from receiving a referral to a

This week’s Friday 5 comes from Lauren Tarne at the Go Big Network: Does Marketing Make You Mental? The Top 5 Reasons That Might Be the Case. As a marketer, I love reason #1:Collateral Confidence — You depend on your business cards, letterhead, tri-fold brochure and basic website to do the marketing for you. Business