How to find prospective clients

Life would be a lot easier if clients lined up to buy from you. So why not build a pipeline of potential clients and turn them into raving fans? Once you’ve identified people you suspect may want to buy from you, work on strategies and campaigns to get those people to turn into prospects.

Put some effort into finding prospects. By building relationships with people who stand a good chance of fitting your criteria for becoming a lead or client, you’re more likely to do business with those people.