SEO, what is it good for?

Last week, I cautioned readers about SEO scams. Some readers wanted to know if they should bother with search engine optimization. After all, who looks for a consultant on a the web?

Well, a lot of people. As I’ve mentioned before, my website helps me find new clients for my consulting business. I get lead after lead. And I rely heavily on search engine optimization to promote my consulting business. When you rank high in Google, you may see that prospective clients assume you’re credible. After all, Google thinks you’re credible, right?

Have you had any luck with search engine optimization?