Promoting and marketing your consulting business makes up an ongoing process. No matter whether you’re just starting out or working at capacity, you should always strive to keep marketing your consulting business.
Today, I read this quote from John D. Rockefeller:
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
Build a promotions system for your business. Send out a newsletter, write a blog, issue press releases, put media clippings in your info kits, and include testimonials on your website. If you don’t toot your own horn, who will?
"Promoting your consulting business" from Become a Consultant at ConsultantJournal.com
“If you don’t toot your own horn, who will?”
I so agree with you on this point. There is no shame in letting your prospects know how you’ve helped your clients in the past. Testimonials are especially powerful, since your clients are telling prospects in their own words what they experienced by being serviced by you. So, if it’s your clients saying it for you, it’s not tooting your own horn!!!
Plus, if you don’t think and truly believe that you are the best at what you do and that you offer the best solutions for your target markets’ specific needs, they’ll look for someone who DOES exude that confidence.
I agree with the idea that you should let people know that you’re doing the right thing. However, it is an indication of success when people start letting others know that you’re doing the right thing.