5 things not to do in a downturn

It’s Friday 5 time — a top 5 list to kickstart the weekend. Via Business Week, here’s a list of the top 5 don’ts for a downturn (expired link).

Those of you who know how I feel about consulting fees won’t be surprised that I agree with #4:

4. Don’t discount.

Cutting your rate just makes it look like you were joking the first time around. Either you’re serious about your fees or you aren’t. Send your market a consistent message — by being consistent with your fees.