Andrea Coutu

Learn proven models for setting your consulting and freelance fees. Our new book trailer highlights some of the content and review from Consulting Fees: A Guide for Independent Consultants. Almost 10 years ago, I wrote a post on how to set consulting fees. At the time, there was nothing else online. The post went viral […]

Building a sustainable business is what can hold your prospects for the long haul – it’s about more than choosing recycled paper.

I got a call the other day, from a small business owner. They said they knew they didn’t need to be on Facebook because their market isn’t on Facebook. “Who’s your target market?” I asked. “Men with money.” “Men with money are on Facebook,” I replied. In fact, about 31% of Facebook users are 31-54,

You can’t market with a garden hose – you need a strategy that hits your target full-on.

Have you ever looked yourself up in a search engine? Find out how to Google yourself – and why.

Following another person’s footsteps can save you time and energy, even when you’re ultimately finding your own way.

Wondering how to introduce a speaker? Learn about this important role and get tips for the task of speaker introduction.

Is a Motley Fool ad on The Vancouver Sun targeting BC parents and their $40 temporary education supplement? As a marketing consultant, I’m intrigued.

No matter what stage your business or career is at, you may benefits from building your risk tolerance. You might think that means just learning to stop being afraid, but pursuing more life experiences may be the real answer.

Your first client means more than money and validation. You have the opportunity to learn.