Keep your name out there: finding new clients

As a consultant, it’s easy to fall into the trap of focusing only on finding new clients. But, sometimes, the easiest clients to find are those you already have.

Do you float from project to project? What do you do to keep your name in front of past clients? Roberto Alamos notes the value of using email to keep your name in front of clients. In #10 of his tips for effective freelancing*, he stresses the value of maintaining contact with clients:

…there will be time intervals where your employer won’t contact you. This can be for a lot of reasons, not only because they weren’t satisfied by your job, but maybe because they have a lot of work to do, a lot of problems to solve, or not enough time. But what is important to you is to maintain the contact alive, letting them know that you are available for future tasks and that you understand that currently they can’t put attention on you, but you will be waiting for them…

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