PT Barnum, Money Getting and Perserveance

The lastest in The Art of Money Getting, by PT Barnum — here’s the importance of perservance in making money.

When a man is in the right path, he must persevere. I speak of this
because there are some persons who are "born tired;" naturally lazy and
possessing no self-reliance and no perseverance. But they can cultivate
these qualities, as Davy Crockett said:

"This thing remember, when I am dead: Be sure you are right, then go

It is this go-aheaditiveness, this determination not to let the
"horrors" or the "blues" take possession of you, so as to make you relax
your energies in the struggle for independence, which you must

How many have almost reached the goal of their ambition, but, losing
faith in themselves, have relaxed their energies, and the golden prize
has been lost forever.

It is, no doubt, often true, as Shakespeare says:

"There is a tide in the affairs of men, Which, taken at the flood, leads
on to fortune."

If you hesitate, some bolder hand will stretch out before you and get
the prize. Remember the proverb of Solomon: "He becometh poor that
dealeth with a slack hand; but the hand of the diligent maketh rich."

Perseverance is sometimes but another word for self-reliance. Many
persons naturally look on the dark side of life, and borrow trouble.
They are born so. Then they ask for advice, and they will be governed by
one wind and blown by another, and cannot rely upon themselves. Until
you can get so that you can rely upon yourself, you need not expect to

I have known men, personally, who have met with pecuniary reverses, and
absolutely committed suicide, because they thought they could never
overcome their misfortune. But I have known others who have met more
serious financial difficulties, and have bridged them over by simple
perseverance, aided by a firm belief that they were doing justly, and
that Providence would "overcome evil with good." You will see this
illustrated in any sphere of life.

Take two generals; both understand military tactics, both educated at
West Point, if you please, both equally gifted; yet one, having this
principle of perseverance, and the other lacking it, the former will
succeed in his profession, while the latter will fail. One may hear the
cry, "the enemy are coming, and they have got cannon."

"Got cannon?" says the hesitating general.


"Then halt every man."

He wants time to reflect; his hesitation is his ruin; the enemy passes
unmolested, or overwhelms him; while on the other hand, the general of
pluck, perseverance and self-reliance, goes into battle with a will,
and, amid the clash of arms, the booming of cannon, the shrieks of the
wounded, and the moans of the dying, you will see this man persevering,
going on, cutting and slashing his way through with unwavering
determination, inspiring his soldiers to deeds of fortitude, valor, and

Having worked as a consultant for more than 10 years, I’m no stranger to perseverance. I really believe that it’s worth it — just look at the reasons why someone would become a consultant.

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