Standard consulting fee
There are a number of ways to set consulting fees, and charging standard fees (charging what everyone else charges) is merely one of six primary consulting fee models.
Indeed, rather than base your rates exclusively on what other consultants are charging, consider what your services are worth. Do you offer standard services, or do you offer more than the rest? Do you offer something unique?
Understanding standard consulting fees is just part of the process of setting your consulting fee rate.