Why one consultant chose to specialize

In my post on Discovering your niche, I extolled the virtues of specializing. I wanted to pass along a great article by web development consultant Jonathan Snook — "How I found my niche". Jonathan notes:
When I first went freelance, I tried to market myself as a man of many talents. "Everything you need in one package," as the tagline on my site said.

He goes on to explain why he now specializes in certain areas — and efficiencies and business sense play a big role.

It’s tempting to approach consulting with a shotgun approach — fire and hope your spray of shot hits something. But, truth be told, it’s a lot easier to focus all your fire power on one spot.