Create your own holiday

Via Marketing Idea Blog, here’s a great idea for marketing your business: create your own holiday.

But how do you create your own holiday?

  • Pick a holiday related to your business or cause. For example, October 23 is Mole Day — which helps promote moles to people interested in chemistry.
  • To ramp up publicity, send out some news releases on the subject. A media outlet or blogger may pick up your announcement.
  • Consider sponsoring an event to celebrate your special day. For example, World Pinhole Photography Day involves workshops and exhibitions
  • If you can’t think of a holiday, consider piggy-backing on someone else’s holiday.