Via Marketing Idea Blog, here’s a great idea for marketing your business: create your own holiday.
But how do you create your own holiday?
- Pick a holiday related to your business or cause. For example, October 23 is Mole Day — which helps promote moles to people interested in chemistry.
- To ramp up publicity, send out some news releases on the subject. A media outlet or blogger may pick up your announcement.
- Consider sponsoring an event to celebrate your special day. For example, World Pinhole Photography Day involves workshops and exhibitions
- If you can’t think of a holiday, consider piggy-backing on someone else’s holiday.