Smarts vs persistence, according to Einstein

Via Canadian Entrepreneur blog, I discovered this fabulous Albert Einstein quote:

"It’s not that I’m so smart, it’s just that I stay with problems longer."

That reminds me of a quote I recently read about gifted children. A study found that, if you simply tell kids they’re smart, they’ll usually seek easy tasks, so that they can receive praise for doing well. If you tell kids they really work hard, they’ll choose more challenging tasks. In the marathon of life, persistence often pays off.

As a consultant and small business owner, you can also reap the rewards of persistence. In my more than 10 years as a marketing consultant, I’ve seen many people leave the market, simply because they weren’t making $50,000 or $100,000 a year within a couple of months. Although earning a high hourly rate from consulting fees is certainly doable, it takes a little time to build up your sales funnel and kick your business into gear. People who stick it out (or start out slowly by keeping their day jobs) eventually enjoy the rewards of becoming a consultant. Good things come to those who wait.

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