Writing a sales proposal – structure

Writing a sales proposal to win the hearts and minds of those evaluating it can be tricky. A key part of writing a winning sales proposal involves following the structure set out in the request for proposals (RFP).

Pay careful attention to the details required for your proposal. Many RFPs specify the structure of your proposal. You’ll want to be sure to follow those guidelines to a T.

Typical proposals include:

  • Title page
  • Letter of introduction
  • Contents
  • Introduction
  • Background – your understanding of the client, their problems and their objectives
  • Project Overview
  • Scope
  • Methodology
  • TImeline
  • Materials and Facilities Required
  • Budget
  • About Your Company (why you’re best for the job)
  • Terms and Conditions

Related to proposals