Becoming an expert can help you bolster your consulting business. After all, as a consultant, you’re supposed to be an expert. If you establish your status as an expert, you should be able to win over more clients and charge higher fees. You should also be able to work more productively, since, as an expert, you know the tricks of the trade.
But becoming an expert isn’t as hard as it sounds. Malcolm Gladwell, in his new book Outliers, says it takes 10,000 hours to become world class at something. But, to boost your consulting business, no one’s saying you need to be world class. (That’s a noble goal, of course.) You can definitely benefit from becoming an expert without needing to become worldclass at it. Really, to become an expert, you just need to know more than your audience does. And that’s not quite as hard to achieve.
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