Business Valentine’s card | Valentine’s for biz

Business Valentine’s card — it’s not an overly common idea, but some businesses send out Valentine’s cards each year. A business Valentine’s card may stand out more than a traditional holiday card, since people receive fewer.

Tips for business Valentine’s cards

1. Keep it professional. Don’t be romantic.
2. Keep religion out of it, unless you know your recipients will respond well.
3. Send cards out well in advance of February 14th. The magic will be lost if they arrive later.
4. Keep it clean. Make sure your images and words are professional — make sure your cherubs are dressed!
5. Consider sending out a direct mail campaign that ties into Valentine’s, rather than simply sending out business Valentine’s cards.