Friday 5: hiring a freelance web designer

Our weekly Friday 5 covers the top 5 mistakes to avoid in hiring a freelance web designer. Many consultants and small business owners need to hire a freelance web designer to build or overhaul their websites. But it’s not as simple as walking into a retail store and asking for the box on the top shelf. Building your website involves strategic planning. Consider tip 3:

Not planning your Web site around content

People often dump hundreds of thousands of dollars into fancy websites. But they don’t stop to consider the content, including search engine optimization. Many people want to use their website to find new clients. If you don’t develop a strategy (including a content strategy) that address that, you’re not going to gain new clients from your website. Make sure the person you’re hiring understand more than just pretty sites.

*Original article linked to now defunct

Related to hiring a web designer

Using a website to generate leads