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Friday 5: places to network online

Marketing & lead generation / Andrea Coutu

This week’s Friday 5 was compiled by yours truly. I’ve regularly advocated networking as a way to find new clients and build your business. If you want to network online, try these tools: Top 5 places to network online Business networking tools, such as LinkedIn Social networking tools, such as Facebook and MySpace Blogs (by […]

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Holiday gifts for your clients and partners

1 Comment / Marketing & lead generation / Andrea Coutu

For many businesses, December is a time to thank those who’ve supported us during the past year. Some people send out business holiday cards, whereas others take their clients out for lunch. Still others send gift baskets, chocolates, or other presents. I just received my first gift card from a business partner. She enclosed the

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Do you own your life?

Becoming a consultant / Andrea Coutu

Are you still working for someone else? If you’re not running your own business, chances are that someone else dictates when you work, how you work and when you take vacation. And, with more and more people working 50 hours a week at their jobs, you probably don’t have much time for anything else. In

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The 4-Hour Workweek

3 Comments / Consulting / Andrea Coutu

Have you read The 4-Hour Workweek? Author Timothy Ferriss wrote this book to show people how to downsize time spent on work and upsize time spent on personal pursuits. It may sound impossible, but I know someone who makes $30k a year from working four hours a week. Sure, $30k may not bring you riches, but

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Pricing a product with a breakeven calculator

Consulting fees / Andrea Coutu

I just stumbled across this handy breakeven calculator (expired link) from Case Western Reserve University. It’s a handy way to analyze the price point at which your business will breakeven, given the costs of production and the volume of sales for your product. First-year economics students and MBAs spend hours pouring over breakeven charts, but

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Friday 5: working from home

Home office / Andrea Coutu

Working from home can be grand. In this week’s Friday 5, Des Walsh shares the top 5 great things about working from home (dead link). His number 1 pick: If I have bosses now, it’s my customers, or me. Realistically, there is no boss in my business. And that works for me. When you become

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Business holiday cards — mail ’em now

Marketing & lead generation / Andrea Coutu

If you’re planning to send out business Christmas cards (or, better yet, holiday cards) this year, you’d better get going. By December 17th or so, many business people start taking vacations, meaning they might miss your cards. If you want to make a great impression, get your cards out before the holidays. Try to get

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Become a certified consultant | Certified

2 Comments / Consulting business ideas / Andrea Coutu

Become a certified consultant — does it make sense for you? Whether you should become a certified consultant or not really depends on the field you work in and the clients you serve. Certainly, in some fields, like real estate or medicine, you need to have specific credentials to call yourself a member of the

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Friday 5: top 5 life traumas

Becoming a consultant / Andrea Coutu

In this week’s Friday 5, Gia Combs-Ramirez shares the top 5 life traumas that turned into life lessons for her. Number 5 was the time she started a business that failed. However, she shares the lesson of this trauma: Lesson: What I thought was the big dream was only the doorway to an even bigger

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What would be your desert island marketing tool?

2 Comments / Marketing & lead generation / Andrea Coutu

Let’s say that you are suddenly stripped of all your marketing tools and programs and you must choose just one. If you could only have one marketing tool, what would you choose? I’d choose my business cards. Sure, a website can generate leads and support your marketing tactics. And brochures are great once someone has

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