Consulting fee surveys are a valuable tool worth reviewing. Not only is it natural to want to know how you compare against others in your industry, but considering your competitors’ rates is also an important part of setting your consulting fee rates.
Consulting fee surveys can often be found through industry organizations, such as the Association of Bridal Consultants or the Marketing Communication Consultants Association.
However, consultants have to be careful when generalizing from consulting fee surveys. Frequently, the surveys that are available online or from industry organizations are out-dated or are simply not specific enough to be relevant. The most useful information about what others are charging are statistics from those in your jurisdiction who offer similar services.
When considering setting consulting fee rates, consulting fee surveys are worth looking into. However, they are not blueprints for what to charge as a consultant.
Wondering how to set consulting fee rates?
How do consultants set their rates if consulting fee surveys shouldn’t be used exclusively for rate-setting purposes?
First and foremost, it’s all about positioning and adding value. What do you offer your clients? How can you position yourself as different than the competition? How can you focus on the problems your services solve–rather than focus on price?
In my extensive consulting guide I outline specific strategies for adding value. After reading the guide, you’ll have the tools to work out a strategy for your pricing and calculate your fees accordingly. For details, consider purchasing Consulting Fees: A Guide for Independent Consultants.
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- Consultant fee sticker shock
- Should you negotiate your fees?
- Consulting Fees: A Guide for Independent Consultants
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