We adore the music of Mary Kastle, who we’ve written about a few times before. With her business in full swing, she’s back with a new CD.
Mary Kastle – special offer for Consultant Journal readers Read More »
Marketing for counsellors may seem like an uncomfortable area for many people used to being in a helping profession. But counsellors can succeed with marketing based on their values, just like any other consultant or small business owner can. Counsellors’ marketing needs Counsellors and consultants are alike in that they need to determine their unique
Marketing for counsellors – counsellors need marketing too Read More »
Even though the holidays are still some time away, it’s never too early to start planning. Holiday cards or Christmas cards can form an important part of your marketing plans. That’s because holiday cards offer you the chance to build on your relationships with customers, prospects, vendors and other contacts. To avoid disappointment, though, you
Start thinking about holiday cards Read More »
Hate cold calls? There’s a reason so many people dislike cold calls.
Why you hate cold calls Read More »
Life would be a lot easier if clients lined up to buy from you. So why not build a pipeline of potential clients and turn them into raving fans?
How to find prospective clients Read More »
Believe it or not, your best source of new work is something you already have. And if you mine this existing resource, you’ll be on the road to success. In fact, most successful consultants turn to this marketing goldmine to keep their busy practices growing.
Your best source of new work Read More »
You want to sign a contract?! Why on earth do we need to sign a contract? Can’t we just do this on a handshake? Can’t I trust you? Well, you could but both parties are leaving themselves wide open for potential hassles that a signed and agreed upon contract would eliminate. If you feel nervous
Why you need a contract Read More »
Many people resist starting their own consulting business because they’ve got a fear of the phone. I’ve met more than one person who couldn’t stand the thought of having to make calls to clients. Well, after my post on fear of public speaking, I decided to look into other fears that might hinder the success
After my post on public speaking, some of you naturally wondered if there was a connection to selling, especially since I linked to a post on sales skills. Well, yes and no. Yes, it helps if you can speak in public. You can speak at tradeshows, conferences, seminars, meetings, teleseminars and so on. You can
Do you need to like public speaking to sell? Read More »
Does the thought of public speaking make you feel ill? Fear of public speaking is called glossophobia. I’m not a shy person. Far from it. I’m a classic ENTJ. For many years, I thrived on speaking in public. But, one day, I was asked to give a presentation to a group of three people. When
How I overcame fear of public speaking Read More »
