Sales prospects are key to your business’s success. Sales prospects are the people who may be interested in buying from you. And it’s your job to turn them into leads, so that you can begin the sales process.
But where do you find prospects?
- Mailing lists
- Direct mail lists
- Tradeshow lists
- Event lists
- Magazine subscription lists
- Your own newsletter subscription list
- Your in-house list of people who have contacted you
- Business cards from tradeshows
- Your contacts
- Cold calling
By putting together a campaign that targets these prospects, you can figure out who’s actually interested in the services and solutions you offer. Then you can work on moving those leads further down the sales pipeline.