Andrea Coutu

Director, Consultant Journal

Guest post on marketing a small business

Linda Morton, a PR consultant, offers today’s guest post. While in public relations, Linda designed newspapers, advertisements and a full range of branding and marketing publications. She also had an academic career — she taught publication design for 15 years and researched publication design, publishing articles and presenting research papers on the topic. I’m pleased […]

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Choosing a CRM for small business (and consultants

Choosing a CRM (customer relationship management system) for a small business can be a daunting task. Small business CRM systems can be off-the-shelf, customized, hosted or hybrid.  Mid-market companies tend to choose hosted CRM systems so they can get best-of-breed systems at an affordable price, without the tech support headaches. But, for smaller businesses, such

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