Andrea Coutu

Director, Consultant Journal

The Number One Secret Behind Charging Higher Fees

If you want to charge higher fees, you can’t be a run of the mill consultant. When people really value what you have to offer, it’s because of scarcity.

Now, economists talk about scarcity all the time. You’re heard of the supply and demand curve. And prices emerge where the two lines cross. Where there’s a supply of services and a corresponding demand. If there is a scarcity of supply and demand is strong, then prices will be higher.

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