Qualifying leads is one of the most important parts of generating leads. By qualifying leads, you can figure out if the contacts you’ve generating from your lead generating activities were actually worthwhile. Otherwise, all the people who’ve signed up for newsletters, sent you emails, handed you business cards or responded to cold calls…well, they’re just […]
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A few people have written to ask if I offer coaching for people starting out as consultants. Is this something that would interest you? This blog already has several hundred free articles on consulting and, of course, I also offer my Consulting Fees Guide and Discover Your Inner Consultant. Is there anything more you want?
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Geoffrey Moore, a consultant famous for his books on technology adoption, is one of my favourite authors. Coincidentally, Jon Morrow from BestSellerInterviews sent along his interview with Geoffrey Moore. The interview focuses on Moore’s strategies for gaining readers. I love this quote from Moore, because it says so much about his consulting model: I don’t
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Generating leads is an ongoing process. You can generate more leads by building yourself into a trusted brand. Try leveraging contacts from your school days to tap into the trust factor. Start going to alumni events and reunions. Get int touch with old school pals through email. Sponsor an alumni newsletter, event or project. Volunteer.
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Music legend Neil Diamond gained fame for songs like "Solitary Man", "Cherry Cherry", "Kentucky Man" and "Sweet Caroline". But did you know he originally attended New York University’s pre-med program on a fencing scholarship? Fencing made me feel for the first time like a winner. Fencing took Neil Diamond from Brooklyn to NYU. Although he
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Dan Akroyd works as a consultant…a UFO consultant. As a lifetime member of MUFON, the Mutual UFO Network, Akroyd combines his passion for UFOs with his movie industry experience. I’d like to do a ghost hunting thing. I’m the Hollywood consultant for mufon.com, which is the mutual UFO network. Wow, should I add “UFO consultant”
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Lead generating remains key to the success of your business. But, take a minute to step back from all the hype about generating leads through the web. There’s nothing wrong with generated leads the old-fashioned way. Here’s how: Lead generating the old-fashioned way Contact existing clients to see if they want to buy more or
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Sales prospects are key to your business’s success. Sales prospects are the people who may be interested in buying from you. And it’s your job to turn them into leads, so that you can begin the sales process. But where do you find prospects? Mailing lists Direct mail lists Tradeshow lists Event lists Magazine subscription
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Basic selling skills for consultants. Honing basic selling skills can help you achieve greater success.To be successful in your business, you need to be more than just a subject matter expert. You need to be a bit of a salesperson. In fact, most people already have basic selling skills. Getting better is more of a
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Does it seem like consulting’s a new concept? The latest and greatest trend in the world of work? I beg to differ. Consider this quote from Charles Francis Richter, the seismologist who invented the Richter scale in 1935: A good deal of my consulting work consists of site analysis for proposed developments. The problem of
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