We adore the music of Mary Kastle, who we’ve written about a few times before. With her business in full swing, she’s back with a new CD.
Marketing for counsellors may seem like an uncomfortable area for many people used to being in a helping profession. But counsellors can succeed with marketing based on their values, just like any other consultant or small business owner can. Counsellors’ marketing needs Counsellors and consultants are alike in that they need to determine their unique
Even though the holidays are still some time away, it’s never too early to start planning. Holiday cards or Christmas cards can form an important part of your marketing plans. That’s because holiday cards offer you the chance to build on your relationships with customers, prospects, vendors and other contacts. To avoid disappointment, though, you
Believe it or not, your best source of new work is something you already have. And if you mine this existing resource, you’ll be on the road to success. In fact, most successful consultants turn to this marketing goldmine to keep their busy practices growing.
You want to sign a contract?! Why on earth do we need to sign a contract? Can’t we just do this on a handshake? Can’t I trust you? Well, you could but both parties are leaving themselves wide open for potential hassles that a signed and agreed upon contract would eliminate. If you feel nervous
Many people resist starting their own consulting business because they’ve got a fear of the phone. I’ve met more than one person who couldn’t stand the thought of having to make calls to clients. Well, after my post on fear of public speaking, I decided to look into other fears that might hinder the success
After my post on public speaking, some of you naturally wondered if there was a connection to selling, especially since I linked to a post on sales skills. Well, yes and no. Yes, it helps if you can speak in public. You can speak at tradeshows, conferences, seminars, meetings, teleseminars and so on. You can
Does the thought of public speaking make you feel ill? Fear of public speaking is called glossophobia. I’m not a shy person. Far from it. I’m a classic ENTJ. For many years, I thrived on speaking in public. But, one day, I was asked to give a presentation to a group of three people. When