Mary Kastle – special offer for Consultant Journal readers
We adore the music of Mary Kastle, who we’ve written about a few times before. With her business in full swing, she’s back with a new CD.
Sales skills
Marketing for counsellors – counsellors need marketing too
Marketing for counsellors may seem like an uncomfortable area for many people used to being in a helping profession. But counsellors can succeed with marketing based on their values, just like any other consultant or small business owner can. Counsellors’ marketing needs Counsellors and consultants are alike in that they need to determine their unique …
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Start thinking about holiday cards
Even though the holidays are still some time away, it’s never too early to start planning. Holiday cards or Christmas cards can form an important part of your marketing plans. That’s because holiday cards offer you the chance to build on your relationships with customers, prospects, vendors and other contacts. To avoid disappointment, though, you …
Why you hate cold calls
Hate cold calls? There’s a reason so many people dislike cold calls.
How to find prospective clients
Life would be a lot easier if clients lined up to buy from you. So why not build a pipeline of potential clients and turn them into raving fans?
Your best source of new work
Believe it or not, your best source of new work is something you already have. And if you mine this existing resource, you’ll be on the road to success. In fact, most successful consultants turn to this marketing goldmine to keep their busy practices growing.
Why you need a contract
You want to sign a contract?! Why on earth do we need to sign a contract? Can’t we just do this on a handshake? Can’t I trust you? Well, you could but both parties are leaving themselves wide open for potential hassles that a signed and agreed upon contract would eliminate. If you feel nervous …
Fear of the phone
Many people resist starting their own consulting business because they’ve got a fear of the phone. I’ve met more than one person who couldn’t stand the thought of having to make calls to clients. Well, after my post on fear of public speaking, I decided to look into other fears that might hinder the success …
Do you need to like public speaking to sell?
After my post on public speaking, some of you naturally wondered if there was a connection to selling, especially since I linked to a post on sales skills. Well, yes and no. Yes, it helps if you can speak in public. You can speak at tradeshows, conferences, seminars, meetings, teleseminars and so on. You can …
How I overcame fear of public speaking
Does the thought of public speaking make you feel ill? Fear of public speaking is called glossophobia. I’m not a shy person. Far from it. I’m a classic ENTJ. For many years, I thrived on speaking in public. But, one day, I was asked to give a presentation to a group of three people. When …