If you work in the online content world like I do, you may have run into the term “bite, snack and meal”. This phrase refers to creating content for readers with different appetites for your content. Sally might want to eat the entire dinner, but Mei-Ling just wants a little nibble and Ahmed wants more of a snack. I’ve seen this term thrown around by writers for years – but I recently went looking for the source.
After all, ideas come from somewhere. In this case, I turned up a 2001 Inc. article on the bite, snack and meal by E-Write. And a 2011 book by Charles Marsh et al, Strategic Writing, p.19, said Leslie O’Flahavan and Marilyn Rudick came up with the phrase in a book they wrote in 2002.
I looked up Rudick, O’Flahavan and E-Write. Upon seein Leslie O’Flahavan owns E-Write LLc, I contacted Leslie, who let me know that she started using the term in her courses around 1997 and popularized it through her 2001 article.
I’ll be making sure to cite this wonderful idea in my work – and I’m encouraging others to do the same. As a writer, I know how frustrating it is when others start using your ideas or words. One year, I had to file 200 requests for people to stop infringing on my content. Intellectual property and academic integrity rules still apply to online content.
Wondering if you really do need a laptop for business? We’ve previously written about this very question under the aptly-titled article, Do You Need a Laptop Computer for Business? . Things change and it seems like it’s worth revisiting this topic. After all, today’s entrepreneur has a range of device choices, including smartphones, tablets and iPads, desktops, Netbooks, laptops and other electronics.
When do you need a laptop for business?
Before you decide what to buy, think about when you’re planning to use your laptop for business. Consider all the circumstances:
- Home office
- Business office
- Client settings
- Public transportation
- Coffee shops
- Office sharing and hotdesking
What do you need your laptop to do for your business?
Think about how you’ll need to use your laptop for work and business:
- Document editing, including wordprocessing, spreadsheets and presentations – or something more intense?
- Specialized apps and programs, such as GIS or architecture, rendering or high end accounting
- Coding and programming
- Video editing
- Graphic design
What do you really need in your business laptop?
There’s no sense investing in a laptop aimed at college students who game if you really need something just to edit documents. Think about:
- How fast your laptop needs to be
- How big your screen should be
- How heavy your laptop can be? Will an extra pound throw out your back? Do you really walk around with it that often?
- How long does your battery need to last?
- Will you plug your laptop into a docking station when you’re in your more ergonomic office set up?
- Do you need your laptop to do everything? Will you have another workstation computer or is this it?
- How will you use your laptop with other devices? Could you get away with a Netbook or an iPad/tablet paired with a keyboard some of the time?
- Could you soup up your existing system with extra memory, cloud-based drive space or even just running some system maintenance?
Today’s business laptops are so powerful that, in many circumstances, it’s not whether you need a laptop computer for business – it’s what laptop computer do you need for business?! And the answer to that will come down to your unique needs. Spend the time to think through what you need before you end up investigating the devices available. It may save you from being pressured into a purchase you don’t need.
If you’re looking for a laptop for business, pop over to Amazon for some options. Consultant Journal is an Amazon affiliate.
You can use an iPad mini in your business – it’s not just for games and Netflix. The iPad mini turns out to be a valuable business tool.
For example, here’s the iPad Mini:
How to use an iPad mini for business
Combined with a Bluetooth keyboard, case and stylus, you can use your iPad to:
- Take notes – use the Evernote app to jot down thoughts and points during meetings, when you’re standing in line or waiting for things to get started
- Create, edit and collaborate on documents using Google Drive’s spreadsheet, document and presentation tools
- Email – ’nuff said
- Make video and voice calls – use FaceTime, Skype and other tools, along with your earbuds, to make calls from anywhere
- Meet – whether you use GoToMeeting or just get creative with voice and video tools, you can run a meeting from anywhere
- Access your files – DropBox and other cloud-based tools allow you to access your documents from anywhere
- Present documents like you would on paper – just open up a PDF or other document on your iPad and swipe through it. Or bring along a presentation, report, whitepaper, video or other document.
- Get the power of your phone without a tiny screen – you probably can’t go without your smartphone, but an iPad can give you that bigger screen and ease of sharing with a client that a phone makes difficult.
- Gain portability – an iPad is easier to slip into your folio, purse or briefcase, without adding the weight of a laptop.
Do you use an iPad or other tablet in your business? Tell us how you use an iPad mini for business.
Disclaimer: Consultant Journal is part of the Amazon affiliate program.
I use a lot of nifty gadgets in my business and it just occurred to me that I haven’t talked about them in ages. Well, I was just on Amazon to check on my print books, when I ran across this label maker.
Now, I’m an Amazon affiliate. I’ll be clear about that up front. But I use a label maker in my own business and it occurred to me that maybe other people could do the same. I got the idea to use a label maker from my client, who has franchised her business internationally. She’s always hip to new ideas. I bought my label maker about four years ago.
How do I use my label maker? Well, I put labels on my devices. In fact, I put my cell # and tell people to text me, along with my email. I figure people are more likely to text you than call you. I put labels on my storage boxes. I label things I take along to meetings. I put labels in books I loan out. I put them on water bottles I use at meetings. I put them on anything I cart along with me. I put them on anything I think I might lose or misplace.
I wouldn’t say labels have changed my life. I still label a ton of things with Sharpie markers:
But they’ve been a help. And maybe they’ll help you. I have a Brother label maker (in pastel pink!) that I picked up at Staples, but I noticed the above label maker on sale and thought maybe someone else out there would want to discover the magic of label makers.
Related – Office gadgets I can’t live without
Inbound marketing for small businesses – that’s the art of getting clients to come to you. When many people think of marketing, they think of pushy salespeople. But that’s more of an old school approach. Many small businesses increasingly pursue inbound marketing techniques that bring clients to them.
With inbound marketing, small businesses – and organizations of all sizes – make it easy for clients to find them and interact with them.
Inbound marketing brings clients and customers in
Instead of pushing your business at customers, inbound marketing puts you and your businesses where those clients are, so that you can start establishing and building a relationship based on trust. Inbound marketing means:
- Creating and distributing content
- Developing lifecycle-based marketing and relationship tools for every step of the customer relationship and lifecycle
- Tailoring and personalizing content to the individuals in your audience
- Approaching people in the channels where they want to interact, how they want to interact
- Integrating content and messages throughout all your tools and media
- Getting permission to keep the relationship going
Inbound marketing examples for small businesses
Some examples of inbound marketing – used by small businesses and even large ones – include:
- Event marketing
- Search engine optimization
- Social media
- Pay per click advertising
- Content marketing
Inbound marketing builds trust
With inbound marketing, you provide the information clients need, as they need it, where they need it. By holding out trustworthy, well-developed content, you establish your business as an authority and a brand of trust.
How do you market to your clients?
Related to inbound marketing
- Should you market your business with PPC?
- Is search marketing right for you?
- Marketing – turn a necessary evil into self nurture
When I speak at industry events or even just go to business cocktail parties, people inevitably come up to me and ask how to get into consulting. It doesn’t matter whether they know I run Consultant Journal or not – just hearing that I’m a consultant seems to get people talking. That’s because many people like the idea of being their own boss, charging for their specialized knowledge, picking their own clients or maybe just having the freedom to schedule their own hours. For many, the idea of being a consultant is a dream, but they’re not sure how to combine their skills and experiences to create their dream business.
Because I spent years consulting to government, universities, non-profits and businesses about career planning, I have a good understanding of what it takes to develop a career path. Many of the materials and tools I have developed have been used throughout high schools, universities and the US and Canada to help job seekers find their way. And, because I’ve been a business coach and a small business advisor, I know what it takes to plan and launch a business. So, with all that in mind, I wrote Discover Your Inner Consultant. It’s a workbook for taking stock of your own skills, experiences, interests and unique attributes to uncover the work you’re meant to do. If you’re ever asked, “What kind of consulting should I do?” – this is the book you’ve been waiting for.
This workbook is a hands-on guide to help you on your way to identifying the kind of work you do. Based on a personal inventory, the book helps you identify what you love, what you hate, what ideas you have and more. If you’re not sure where to go, this book can help you find your way. You can order Discover Your Inner Consultant and start working on it right away.
Your professional email address may be one of the first ways you make an impression upon prospective clients, employers and contacts. And it’s one thing to come up with a professional-sounded email address if your name stands out. But if you have a name like Robert Smith, Jane Jones, Meiling Li, Jose Martinez or Mo Khan, there’s a good chance your name has already been taken. So what do you do then?
First, read our post on Seven terrible secrets revealed by your email address. You want to be sure that you’re not making the common mistakes that people with any old name might make. So start there.
But, say you’ve already done that. What do you do when your name is taken?
What you can do about your professional email address when your name is taken
Before we get started, it’s important to know any rules related to the host for your email. For example, Gmail does not treat periods as periods. So email to jane.jones and janejones goes to the same person. It’s the same account. If there’s already a janejones, you won’t be able to sign on as jane.jones or jane-jones. But other email providers may allow you to do so.
Combine your names
- First name + last name = RobertSmith
- First name . last name = Robert.smith
- First name – last name = Robert-Smith
- First name + middle initial + last name = RobertTSmith
- First initial + middle name + last name = RTrevorSmith
- First initial + middle initial + last name = RTSmith
- First name + middle name + last name = RobertTrevorSmith
- First initial + middle name + last name = RTrevorSmith
Modify your name:
Invert your name:
However, if you invert your name, some people may forget and transpose the names. Then RobertSmith may start getting your email.
Combine your name with your business, profession, degree or city
Did your college give you a lifelong email address? Find out if your old email address is still available or sign up for an alumni account. MoKahn@almamater or email@example.com may be an easier find than MoKhan@ major email provider.
You can also check with your industry, professional or other associations to see if they offer a lifetime email address.
Set up your own domain
Buy a domain and simply forward the email to your favourite email provider, regardless of whether you have a website set up. You don’t need to have a website to forward your email.
Set up an email address for a specific purpose and forward it
Some people find that they can stick with the long, unwieldy or typo-prone email they’ve been using for years. They do this by setting up a separate email account and forwarding it. So jobhuntrobert@ may be forwarded to RobertTrevSmith82. Some email providers will even allow you to set it up so that you respond from the same account, meaning no one will ever know your secret identity, at least not when you’re replying to recruiters.
Set your email to show your name, not your address
Make sure your email is set up so that messages say, “Jane Jones” or “Jane K. Jones” not “jjonesengineer@”. And use your full name. A client, recruiter or business contact scanning a list of recent emails or trying to search a huge history will not be able to tell “Jane” from all the other “Janes”. And, honestly, if you’re not in elementary school, most people will need your last name to help distinguish you from others.
Whatever name you choose, keep it professional. And bear in mind the norms for your industry. In some cases, an email such as “TheRealMeilingLi”, “MrJoseMartinez” or “OhThatJaneJones” may produce a smile without reducing your credibility. This may go over better if you’re a graphic designer than if you’re a corporate tax attorney, so weigh up your choice.
Choosing a professional email address poses just one step on your journey to establishing credibility. If you’d like to learn six more tips for jumpstarting your expert status, sign up here.
Learn proven models for setting your consulting and freelance fees. Our new book trailer highlights some of the content and review from Consulting Fees: A Guide for Independent Consultants.
Almost 10 years ago, I wrote a post on how to set consulting fees. At the time, there was nothing else online. The post went viral and people started contacting me for more information. I’d dared to talk about money – a taboo subject – and, to top it off, I was sharing how I went about setting my fees. Soon, Consultant Journal had a loyal following and I’d published a short ebook. Over the years, I’ve expanded and refined that information to develop a full book, available both on this site and through bookstores worldwide.
Need help with your rates? Pick up a copy of Consulting Fees: A Guide for Independent Consultants.
Sustainable business – the phrase might make you think of green companies, but there’s something to be said for businesses that will be around for the long haul.
Back in the 90s, I was brought in to consult on a variety of businesses. It was the dot-com era and experienced CEOs were approaching me with inane business plans. I’d ask about the monetization strategy and they’d come back, telling me that convergence, consolidation and critical mass would create virtuous circles. And I’d say, “Nice buzz words. Where’s the business model?”, albeit with softer words. This was my first experience with sustainable business models.
Later, I worked with a company that pointed out the giant amount by which their revenue had grown the previous year. They asked me to double that growth. I took a look at the books and discovered they had never invoiced for any of it. They’d actually given away this vast sum. It was shocking. When I approached the company with a plan for how they could recoup this lost money and ensure cash flow for the year ahead, the CEO angrily informed me that I was there to do marketing, not accounting. Eventually, I got him on board and saved them well over a million dollars. That’s because I believe business continuity comes from looking outside your own silo to how the whole business works.
How you build and design your business comes from looking at what will be sustainable. And sustainability means more than looking at green choices. Sure, you might choose recycled paper for your business cards, wheat paper for your printer and carbon credits for your business trips – but what are you doing to build your business in a sustainable way?
Sustainability really comes down to your values and how they mesh with means of monetizing your business model. No business will run for long if It’s without profits. And your business position won’t last long if you’re not making choices that rest on sustainability in the social, cultural and economic sense.
Early on in my career, when I was still working as an employee, I was fortunate to have leaders and mentored who believed very much in corporate sustainability. They looked at how to engage and develop employees in their work, careers and lives and sought to do that with us. They asked employees to focus on how to grow the business with a focus on relationships. And my leaders and mentors modelled sustainability through their personal choices, arguing for healthy lunches at business meetings, bringing in fitness and exercise programs at the workplace, cutting work on a Friday to take us to a baseball game as a surprise, supporting employees who were ill and celebrating special moments in the lives of staff, while also inviting spouses and partners to key business events. Those early experiences shaped how I saw business could be.
In my own business, I’ve strived for sustainable choices. Even though it is not uncommon for marketing and media companies to bring on unpaid interns, this clashes with my values around human rights and, of course, setting consulting fees. My business also turns away potential clients when they don’t fit with our skillset, experiences, values or availability – or where we think they could get more bang for their buck elsewhere. These choices make my business stronger and more focused and win respect – while also ensuring that we do good in the world.
How do you build sustainability into business, employment, stakeholder and profit models?