Marketing & lead generation

Why build your consulting website using WordPress

Whether you are a just getting started as a consultant or whether you’re a seasoned veteran, chances are you will need a consulting website. Gone are the days where a business card will suffice when it comes to marketing your consulting business. You’re going to need a website.

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7 reasons to own a niche

1. Expertise

When you own a niche you are perceived as an expert in that niche. (And you will become an expert in that niche over time, if you aren’t already.) Customers feel more confident when they perceive you as an expert, and it’s easier to stand out in one area.

2. Clear elevator pitch

We’ve all met individuals at networking functions who stammer, “I’m a creative writer, but also do social media. And I love helping businesses with their financial books. And I sell audio files on the internet.” When we hear someone with such a diverse range of interests and skills, it can be difficult to know what type of work to hire this consultant for, so we don’t end up hiring them at all.

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12 tips for managing your online reputation

Managing your online reputation is increasingly important. You may have have heard that dates, neighbours, clients and prospective employers may be looking you up online. But what exactly can you do about it? Maybe you’ve heard that once something is online, it’s there forever. Well, while it’s difficult to remove stuff from the Internet, you can take steps to manage your online reputation.

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