Lead generating remains key to the success of your business. But, take a minute to step back from all the hype about generating leads through the web. There’s nothing wrong with generated leads the old-fashioned way. Here’s how:
Lead generating the old-fashioned way
- Contact existing clients to see if they want to buy more or again
- Ask for referrals from existing clients and contacts
- Follow up with people who’ve previously expressed an interest in your services
- Go to an event and make connections with people – get their cards, if they’re interested
- Speak at events and make it easy for people to follow up with you
- Run a contest or promotion
- Carry out a direct mail campaign
- Piggyback on another company’s ads or newsletter
- Partner with a complementary company on a campaign
- Offer reports and whitepapers to people who provide their contact information
- Run your own ads
- Start up a newsletter
- Cold call
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