Qualifying leads | Info for qualifying leads

Qualifying leads takes time and effort. But qualifying leads makes up an important part of figuring out whether you can engage a client in the sales process.

You don’t need to grill the prospect to get this information. You can use:

  • Corporate website
  • Corporate research reports
  • Newspaper articles
  • Information from others who have dealt with the prospect
  • Website discussion forums
  • Your business and personal contacts who know about the prospect
  • Information from newsletter sign-up forms, contest registrations, tradeshow ballots and other steps in the lead generation process
  • Details from your CRM or contact management system
  • Notes

Of course, if you can bring up these questions in casual conversation, you can qualify a lead too.

More about qualifying leads

Gary Gregorich says:

It IS possible, but it takes hard work, like any other business. It’s not just a "sit-at-home-and-watch-the-money-fall-into-your-bank-account" kind of job like some affiliate marketers want you to think it is.

Tony says:

You have great content. I check your site everyday to see what’s new on the blog. Keep up the great job!

Andrea says:

Thanks. I hope you’ll stick around and make more comments. I really like reader participation.