Qualifying leads | Info for qualifying leads

Qualifying leads takes time and effort. But qualifying leads makes up an important part of figuring out whether you can engage a client in the sales process.

You don’t need to grill the prospect to get this information. You can use:

  • Corporate website
  • Corporate research reports
  • Newspaper articles
  • Information from others who have dealt with the prospect
  • Website discussion forums
  • Your business and personal contacts who know about the prospect
  • Information from newsletter sign-up forms, contest registrations, tradeshow ballots and other steps in the lead generation process
  • Details from your CRM or contact management system
  • Notes

Of course, if you can bring up these questions in casual conversation, you can qualify a lead too.

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